Legal Marketing Blog

This week, we are featuring one of our Birmingham, Alabama, divorce and family law firms. The Oncale Firm has been serving clients in the Birmingham area for more than a decade. The firm was founded by Shane M. Oncale who has spent his entire career working in the courtroom, representing his clients.

Mr. Oncale understands the stress that surrounds a divorce or other family law issues. He knows that his clients are having to deal with issues that they never dreamed they would have to face. It is his job to help alleviate some of that burden and help you get your life back on track.

“The role of an attorney practicing family law is much more than just a mouthpiece or even an advisor. The role is truly unique and is the most rewarding part of such a practice. While we would never wish the painful issues of a family dispute on anyone, if you find yourself in such a dispute, we welcome the opportunity to represent you and help you through the process with as little disruption and heartache to you and those you care about as possible.”

If you are in the Birmingham area and are in need of a divorce attorney or family law representation, then please give The Oncale Firm a call at 205-313-6429. You can also contact them through their website. To keep up-to-date with the firm you can follow their blog. Their address is: One Chase Corporate Drive, Suite 400, Birmingham, AL 35244.

Like any good marketing, your attorney website needs to address the needs, desires, interests and abilities of your target audience, if you want them to take action and convert into leads.  Not everyone using the web at a given time is a legitimate prospective legal client. 

However, the vast majority of visitors to your legal website likely are.

To improve your website’s ability to convert visitors into leads, the first step is knowing your target audience more intimately.  The following is a brief overview of evolution of legal website users.

Early Adopters

Early in the legal web marketing evolution, (early 2000), target Internet users were much more voyeuristic, unsophisticated/inexperienced in their search strategies, limited in the number, types and frequency of websites they visited.  “Surfing” was truly an accurate description of how users managed the Internet. 

At this time, what appeared to be most effective for this audience was websites that acted more like online advertisements, or web brochures.  These sites focused largely on “Wowing” the visitor and impressing them with attention-getting, high-impact graphics.  Lead generating focused mainly on emails, as most of these visitors were scanning, shopping, inquiring with a great interest in remaining annonomous.

Evolving Web Audience

At this stage (approx. 2005), legal online consumers had become more familiar with the Web, started to use the search engines more frequently (hence Google today), and became much more open to the Internet for more information. 

Online consumers grew in their appetite for more focused information and developed a belief that they can now research their potential case before contacting an attorney, and even use the Internet (as opposed to Yellow Pages) to help find the right firm.  At this stage, the most effective websites simply offered more substantive content and was much more informational than previous websites.  These were websites that also dominated the top search engine listings.  Firms began to invest substantive marketing dollars into more high quality content and SEO, as the Internet audience continued to grow at an exponential pace.

Maturing Audience

Today’s Internet audience has become much more savvy and experienced using the Web technology.  Their expectations of their website experiences are very different, and they use the Internet for a much more wider variety of uses, needs, goals and entertainment.  The Web has become more than just an information source; its become their connection to their friends, their colleagues/coworkers, their entertainment, their World!

They are “destination-focused,” impatient, and have muchy higher expectations when they get to your attorney website.  They not only want information; they want an experience, to get to know you, a relationship.  And they want everything . . . Now!  

Thus, they are more willing to engage Website businesses directly.  It is important to focus your calls-to-action on telephone calls.  Not only will you generate more leads, your office is much more trained and effective at converting those types of leads.  

Your legal website has to do a lot more today than just get visibility.  It needs to convert.  By focusing more on your visitors’ expectations and user experience,  you will develop a much more effective website and actually develop a website that will also better leverage the search engines.

Think about your end users and you will be on your way to more Web marketing success.

-Bill

This week’s featured client is one of our Sarasota personal injury law firms, Luhrsen Law Group. The firm serves residents in the Tampa, Sarasota, and Bradenton, Florida areas. The Luhrsen Law Group is ran by a husband and wife team, Jeffrey A. Luhrsen and Julie S. Luhrsen, and their outstanding staff. The firm handles a wide range of personal injury cases, including car accidents, dog bites, medical malpractice, nursing home abuse, and more.

For years, Jeffrey Luhrsen has been focused on providing the best service possible to their clients and is passionate about the law and protecting the rights of those who have been injured at no fault of their own.

I work on behalf of the injured every day because of the sense of purpose and enjoyment that work gives me. Working hard, taking pride in those efforts, and helping others combined with my broad educational background, diverse legal experience and extensive courtroom practice make for a combination that I feel best ensures that Florida families are well represented against the big insurance companies that defend the negligent.

Julie Luhrsen has been helping people for nearly 20 years and that core value remains at the center of her practice. She knows that a personal injury can be stressful and overwhelming, especially when the courts get involved, so she takes pride in her ability to help her clients and alleviate some of that anxiety. She, along with her husband and expert staff, take great care to treat their clients like family and strives to create a family-like atmosphere in their firm.

If you are in the Sarasota or Bradenton area and are in need of a car accident attorney, or any other personal injury representation, please don’t hesitate to contact the Luhrsen Law Group. You can contact their office at (941) 355-7778 or email them through their website. You can also stay up-to-date with the firm through their blog, Facebook, Twitter, or LinkedIn. You can find their office at 7430 North Tamiami Trail, Sarasota, FL 34243-1807.

This week’s client feature is of our Toronto personal injury law firm, Findlay Law Offices. The Findlay Law Offices was started by attorney Robert Findlay and serves accident victims throughout Toronto, Ontario, including the Hamilton and Brantford areas. The firm is home of outstanding staff of attorneys and legal experts. They have the knowledge to effectively fight for your rights and help you recover the compensation you deserve.

Mr. Findlay and his firm have been helping residents of Toronto for over thirty years. They understand the legal process can be confusing and overwhelming. You can trust their staff to guide you through the process and help alleviate some of the stress that comes with a personal injury claim. You can keep up-to-date with the firm on their personal injury law blog.

The firm handles a wide variety of cases, from auto accidents to wrongful death to dog bites. If you, or someone you love, has suffered personal injury at no fault of their own, please don’t hesitate to contact the firm at +1 905-522-9799, or email them through their website. Their office is located at 20 Hughson Street South, Hamilton, ON L8N 2A1, Canada.

This week, we want to feature one of our New Jersey personal injury lawyers, Anthony Carbone, Esq. His firm offers aggressive, relentless, and successful representation for their clients. They represent a wide range of cases from personal injury to family law to criminal defense.

Mr. Carbone has been representing residents of Jersey City, Newark, and surrounding areas for over 20 years. His passion lies in protecting the rights of his clients. He knows that any time involvement with the legal system arises, it can be stressful and overwhelming. That’s why he is there — to be an advocate for his clients and help reduce the anxiety of a stressful situation. In addition to offering personal injury and criminal defense representation, he is also a court-appointed matrimonial Early Settlement Panelist and has been certified as a divorce mediator.

Even with his busy court schedule, Mr. Carbone stays active in his community and is even a member of the B2B Green Alliance, which helps professional companies find more eco-friendly business practices. You can keep up with the firm on their blog and Facebook. If you’re in the New Jersey area and need a personal injury lawyer, you can contact Anthony Carbone for a free consultation. You can reach the office at (201) 963-6000 or email them through their website. Find more information, including reviews, about the firm on Google. His office is located at 601 Pavonia Avenue, Jersey City, NJ 07306-2922.

Dan Goldstein and his staff at Page 1 Solutions, would like to wish you, your firm, and your loved ones a happy, healthy holiday season!

(click to view video)

As most attorneys know, back links to your website (links to your website posted on other websites) is a crucial element to getting search engines, like Google, Yahoo, Bing, etc., to list your website high on organic search engine listings.  In addition, it is important to make sure the websites that link to your attorney website  are relevant and not going to hurt your listings (ex. links from foreign websites, pornography, home businesses, etc.).  In many cases, those links can actually have a negative impact on your credibility and results.

Therefore, it is important to check who is linking to your website.  It is also important to see who is linking to your competitors, as well.  Unfortunately, one of the  most commonly used Internet marketing tools, Yahoo’s Site Explorer has been taken down as part of it’s transition to Bing Web Tools.

For more details, feel free to read more.

If you are looking for some help in identifying your backlinks and those of your competitors, you may want to consider utilizing another online tool.  Or feel free to post a comment or request and I can personally provide information.

Social media is another way to grow your firm, now that Google+ has launched its +Pages, it is important to take advantage of the opportunity to increase your client base. The look and feel of Google+ is much like Facebook; however, it has some very unique features that other social media networks do not. In the following blog, you will learn about Circles, Hangouts, Google+ Posts and Sparks.

Read more about Google+ features here: http://plasticsurgerywebsitemarketingblog.com/2011/11/how-google-can-help-grow-your-practice/

Yesterday, Google+ launched its business pages, open to all companies. Now we will see a flood of these pages showing up all over the social media platform, including Page 1 Solutions’ business page. (Add us to your circles.) It’s easy to set up your own company page and start interacting with your clients.

For more information, please read on http://www.page1solutions.com/page-1-blog/google-business-pages-have-finally-arrived.html

Page 1 Solutions would like to highlight one of our attorney clients this week—The Law Offices of Mel Coxwell. If you are seeking counsel in the areas of family law, criminal defense or civil litigation and live in Brandon, Jackson or Central Mississippi areas, then Mel Coxwell and his associates are here to help.

This Jackson lawyer believes in fully protecting the interests of his clients. As a seasoned attorney, Mel Coxwell worked as an assistant district attorney and then founded his own private practice, allowing him to work on thousands of cases over the years. He understands how legal issues can affect an individual’s life and their family. He strives to give personalized attention to each of his clients and devotes all his energy into preparing your case and working with you each step of the way. Whether you are going through a divorce, have been charged with a DUI or need a business dispute settled, Mel Coxwell and his friendly team can help guide you through the legal system and provide you with peace of mind.

Central Mississippi attorney, Mel Coxwell also believes in helping his community. Currently, he is active in Rankin County, serving as President of the Rankin County Bar Association, Vice President of the Rankin County Rotary Club and a board member of his neighborhood association.

If you are interested in learning more, please contact this Central Mississippi law firm to schedule your free consultation. They will discuss your legal problem and let you know how they can help at no obligation to you. You can find his officer at 20 Eastgate Dr, Jackson, MS 39042.