Legal Marketing Blog

If you are not sure that you need to develop a mobile-friendly version of your website, here is some very recent statistics on Valenties Day Mobile activity.

Searchengineland reported that 62% of restaurant searches on Valentines Day were done by mobile device users.

Although I realize restaurants are different than legal service providers, they do have a common overlapping factor:  In both situations, consumers have a window of opportunity.  They are also needing and wanting to speak with someone immediately.

The other thing to keep in mind, this activity – mobile web access, is growing at an exponential pace.  Where a year ago, most of our client websites had about 8 percent of visitors access through a mobile device, in January, I personally noticed many have grown to around 20 percent.

If you are interested in considering how to build your mobile-friendly website, call Andrew at Page 1 Solutions, at 303-396-1211.

FYI – I just posted this from my phone!

Page 1 Solutions would like you to meet another legal client, Jay Self, Esq. with Self & Associates. Mr. Self is one of the leading personal injury attorneys in Oklahoma, handling cases throughout the entire state.

For over 30 years, this Oklahoma personal injury lawyer has dedicated himself to helping injured people and victims of wrongful death. Mr. Self earned his law degree from the University of Tulsa College of Law. He is a member of The American Association for Justice, The Oklahoma Association for Justice and The Oklahoma Bar Association, among others.

Throughout his career, cases of both local and national interest have been handled by Mr. Self. Periodically, he will give an interview to warn the public and bring attention to unsafe conditions and defective products. Mr. Self’s personal injury law firm works with many types of cases, including car/truck accidents, worker’s compensation, medical malpractice, defective products and wrongful death.

“At Self and Associates, James Self has always worked hard to get our clients the money and the justice they are entitled to.” He has had numerous multi-million dollar recoveries during his career.

If you are seeking a personal Injury attorney in Oklahoma City or have any questions, please contact Self & Associates located at 8720 S Pennsylvania Ave #A, Oklahoma City, OK 73159.

Page 1 Solutions would like you to get acquainted with The Law Offices of Michael Barszcz, helping people in the Orlando, Florida area. “We focus on cases involving physical injury and handle all cases on a contingency basis so the client does not pay our law firm unless we obtain a favorable recovery.”

This Orlando attorney is a rare gem. He not only earned his Juris Doctorate (J.D.) from the University of Florida College of Law, but also obtained his Medical Doctorate (M.D.) while attending Brown University Medical School. With his exceptional educational background and experience, Michael Barszcz offers his clients a significant advantage. He specializes in representing people involved in an accident or victims of medical malpractice.

Michael Barszcz is a member of the elite Million Dollar Advocates Forum, which requires a minimum of one case resolution equaling $1,000,000 in order to become a member. He is also part of the American College of Legal Medicine, honoring graduates who have achieved in getting both their medical and legal degrees.

“Michael Barszcz has been providing injured victims in the Central Florida area with experienced, aggressive, and compassionate representation for almost 20 years. He has chosen to keep his firm small in order to offer clients more personalized attention that caters to their individual needs and circumstances.”

If you are seeking an Orlando personal injury lawyer or have any questions, please contact Mr. Barszcz at 2721 West Fairbanks Avenue #200, Winter Park, FL 32789.

This week, we are featuring one of our Birmingham, Alabama, divorce and family law firms. The Oncale Firm has been serving clients in the Birmingham area for more than a decade. The firm was founded by Shane M. Oncale who has spent his entire career working in the courtroom, representing his clients.

Mr. Oncale understands the stress that surrounds a divorce or other family law issues. He knows that his clients are having to deal with issues that they never dreamed they would have to face. It is his job to help alleviate some of that burden and help you get your life back on track.

“The role of an attorney practicing family law is much more than just a mouthpiece or even an advisor. The role is truly unique and is the most rewarding part of such a practice. While we would never wish the painful issues of a family dispute on anyone, if you find yourself in such a dispute, we welcome the opportunity to represent you and help you through the process with as little disruption and heartache to you and those you care about as possible.”

If you are in the Birmingham area and are in need of a divorce attorney or family law representation, then please give The Oncale Firm a call at 205-313-6429. You can also contact them through their website. To keep up-to-date with the firm you can follow their blog.

Like any good marketing, your attorney website needs to address the needs, desires, interests and abilities of your target audience, if you want them to take action and convert into leads.  Not everyone using the web at a given time is a legitimate prospective legal client. 

However, the vast majority of visitors to your legal website likely are.

To improve your website’s ability to convert visitors into leads, the first step is knowing your target audience more intimately.  The following is a brief overview of evolution of legal website users.

Early Adopters

Early in the legal web marketing evolution, (early 2000), target Internet users were much more voyeuristic, unsophisticated/inexperienced in their search strategies, limited in the number, types and frequency of websites they visited.  “Surfing” was truly an accurate description of how users managed the Internet. 

At this time, what appeared to be most effective for this audience was websites that acted more like online advertisements, or web brochures.  These sites focused largely on “Wowing” the visitor and impressing them with attention-getting, high-impact graphics.  Lead generating focused mainly on emails, as most of these visitors were scanning, shopping, inquiring with a great interest in remaining annonomous.

Evolving Web Audience

At this stage (approx. 2005), legal online consumers had become more familiar with the Web, started to use the search engines more frequently (hence Google today), and became much more open to the Internet for more information. 

Online consumers grew in their appetite for more focused information and developed a belief that they can now research their potential case before contacting an attorney, and even use the Internet (as opposed to Yellow Pages) to help find the right firm.  At this stage, the most effective websites simply offered more substantive content and was much more informational than previous websites.  These were websites that also dominated the top search engine listings.  Firms began to invest substantive marketing dollars into more high quality content and SEO, as the Internet audience continued to grow at an exponential pace.

Maturing Audience

Today’s Internet audience has become much more savvy and experienced using the Web technology.  Their expectations of their website experiences are very different, and they use the Internet for a much more wider variety of uses, needs, goals and entertainment.  The Web has become more than just an information source; its become their connection to their friends, their colleagues/coworkers, their entertainment, their World!

They are “destination-focused,” impatient, and have muchy higher expectations when they get to your attorney website.  They not only want information; they want an experience, to get to know you, a relationship.  And they want everything . . . Now!  

Thus, they are more willing to engage Website businesses directly.  It is important to focus your calls-to-action on telephone calls.  Not only will you generate more leads, your office is much more trained and effective at converting those types of leads.  

Your legal website has to do a lot more today than just get visibility.  It needs to convert.  By focusing more on your visitors’ expectations and user experience,  you will develop a much more effective website and actually develop a website that will also better leverage the search engines.

Think about your end users and you will be on your way to more Web marketing success.

-Bill

This week’s client feature is of our Toronto personal injury law firm, Findlay Law Offices. The Findlay Law Offices was started by attorney Robert Findlay and serves accident victims throughout Toronto, Ontario, including the Hamilton and Brantford areas. The firm is home of outstanding staff of attorneys and legal experts. They have the knowledge to effectively fight for your rights and help you recover the compensation you deserve.

Mr. Findlay and his firm have been helping residents of Toronto for over thirty years. They understand the legal process can be confusing and overwhelming. You can trust their staff to guide you through the process and help alleviate some of the stress that comes with a personal injury claim. You can keep up-to-date with the firm on their personal injury law blog.

The firm handles a wide variety of cases, from auto accidents to wrongful death to dog bites. If you, or someone you love, has suffered personal injury at no fault of their own, please don’t hesitate to contact the firm at +1 905-522-9799, or email them through their website.

This week, we want to feature one of our New Jersey personal injury lawyers, Anthony Carbone, Esq. His firm offers aggressive, relentless, and successful representation for their clients. They represent a wide range of cases from personal injury to family law to criminal defense.

Mr. Carbone has been representing residents of Jersey City, Newark, and surrounding areas for over 20 years. His passion lies in protecting the rights of his clients. He knows that any time involvement with the legal system arises, it can be stressful and overwhelming. That’s why he is there — to be an advocate for his clients and help reduce the anxiety of a stressful situation. In addition to offering personal injury and criminal defense representation, he is also a court-appointed matrimonial Early Settlement Panelist and has been certified as a divorce mediator.

Even with his busy court schedule, Mr. Carbone stays active in his community and is even a member of the B2B Green Alliance, which helps professional companies find more eco-friendly business practices. You can keep up with the firm on their blog and Facebook. If you’re in the New Jersey area and need a personal injury lawyer, you can contact Anthony Carbone for a free consultation. You can reach the office at (201) 963-6000 or email them through their website. Find more information, including reviews, about the firm on Google.

Dan Goldstein and his staff at Page 1 Solutions, would like to wish you, your firm, and your loved ones a happy, healthy holiday season!

(click to view video)

As most attorneys know, back links to your website (links to your website posted on other websites) is a crucial element to getting search engines, like Google, Yahoo, Bing, etc., to list your website high on organic search engine listings.  In addition, it is important to make sure the websites that link to your attorney website  are relevant and not going to hurt your listings (ex. links from foreign websites, pornography, home businesses, etc.).  In many cases, those links can actually have a negative impact on your credibility and results.

Therefore, it is important to check who is linking to your website.  It is also important to see who is linking to your competitors, as well.  Unfortunately, one of the  most commonly used Internet marketing tools, Yahoo’s Site Explorer has been taken down as part of it’s transition to Bing Web Tools.

For more details, feel free to read more.

If you are looking for some help in identifying your backlinks and those of your competitors, you may want to consider utilizing another online tool.  Or feel free to post a comment or request and I can personally provide information.

Social media is another way to grow your firm, now that Google+ has launched its +Pages, it is important to take advantage of the opportunity to increase your client base. The look and feel of Google+ is much like Facebook; however, it has some very unique features that other social media networks do not. In the following blog, you will learn about Circles, Hangouts, Google+ Posts and Sparks.

Read more about Google+ features here: http://plasticsurgerywebsitemarketingblog.com/2011/11/how-google-can-help-grow-your-practice/