Archive for February, 2009
Separating the Wheat from the Chaff
Tuesday, February 10th, 2009
This economy brings to mind several cliches: “separating the men from the boys”, “trial by fire”, “when the going gets tough, the tough get going”. They’re all pretty trite, but they’re particularly relevant in today’s economy when it comes to marketing. Many attorneys are putting their tails between their legs (there’s another one), hanging up their hats (and another), becoming victims of the economy. This is a huge mistake! This economy represents a golden opportunity.
It’s time to be The Tough that get going in this hour of adversity. If you invest in aggressive marketing now, when your competitors are retreating into their shells, your firm will reap the benefits. Not only will you thrive now, but you’ll gain momentum that will carry you on to dominate when times are good again. Your competitors will try to catch you when the economy perks back up, but your lead will make it impossible.
“It’s your time to shine.” “Only the bold survive.”
This economy represents a turning point for your firm whether you “seize the day” or not. Make the decision to move “onward and upward”.
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