Archive for June, 2009
One Time Fee, The Bait For Unsuspecting Attorneys
Saturday, June 6th, 2009
Many Internet marketing companies lure in law firms with the promise of a low, one-time fee for their search engine marketing services. Essentially, when you sign up for these services, you are paying for upfront work on the website. The problem with this is that in most markets, a one-time optimization of your website will not be sufficient to help you break through to the first page of the search engine results. Look for an Internet marketing firm that works on an on-going, monthly basis to boost your law firm’s website to the 1st page. Sure, this means that you’ll pay a monthly fee, but your website will be more likely to generate a return on investment. You can go one step further and really narrow down your list of Internet marketing companies by demanding a performance-before-payment guarantee. Very few companies offer this type of guarantee, but the companies that do will be worth the additional cost. Just be sure to scrutinize the guarantee and ask for references.
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