Legal Marketing Blog

Article In Trial Magazine

Dan Goldstein and I wrote an article that was published in Trial Magazine. It was called, “Polish Your Online Identity”. If you’re an AAJ member, you can check it out online. Here’s an excerpt:

Attorneys often hear that their most valuable asset is their reputation. With the advent of social networking and the interactive Web, that advice rings true now more than ever.

In today’s connected world, you know that prospective clients are going straight to the Web to check you out. If they have your name or your firm’s name, they will type it into a search engine. They may find you even without knowing your name if you are savvy–or lucky–enough to be on the first page of Google’s search results when prospective clients search for a lawyer in their area who handles a certain type of case.

Now, with the ubiquity of social networking, prospective clients may research you and your firm online without ever visiting your Web site. Regardless of where they go to find out about you, the image you portray to the public on the Web is extremely important. Your prospective client wants to get a sense of who you are–personally and professionally–before calling your office.

This entry was posted on Monday, August 31st, 2009 at 7:51 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.