Legal Marketing Blog

The 4th of July brings a unique mix of legal issues.

Friday, June 25th, 2010

In the case of seasonal searches on the web, the 4^th of July brings a unique influx of Internet shoppers. There is a greater chance people will Google for “Fireworks injury attorney” more than any time of the year.  While families and friends experience  fun, food and sunshine, there is always news of someone, somewhere getting seriously hurt from fireworks.

It may be difficult to seek damages for someone who has ignited their own illegal fireworks, but what about the innocent bystanders who get hurt by the action of others?  Those who are injured suddenly have to rapidly consider their options on who to contact for legal assistance, and the Internet will probably be the first place they’ll turn to for help.

So here are some questions to consider this 4^th of July…

Can you website be easily found on the Internet by those seeking justice for their firework-related injuries?  Do you have a page on your website which talks specifically for this?  If you Google “fireworks injury attorney” where does your website rank?

In this particular situation, you should get together with your Internet Marketing specialist to utilize a sponsored link specifically for this time period and others throughout the year.  Or, consider contacting Page 1 Solutions to find out which options will help your website get in front of those searching for legal assistance this holiday.

btw, Have a fun, safe time this 4th of July, and regarding the World Cup, Go USA!!!!

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Setting Expectations

Tuesday, June 15th, 2010

A whole lot goes into creating a website and online marketing strategy. There are also a lot of factors involved in measuring the success of a project. Did we meet client expectations? Did we get the project done in time? Does the website get more traffic from the web? Most importantly does it drive Patients and Clients into their practice? I always try to set realistic expectations.

Setting the right expectations upfront can make or break any project. You must clearly communicate everything they can expect throughout the course of the project. At page 1 we have a team that is handpicked for every project and we must let our team know exactly what’s expected of them, what they should be designing, building, or writing. If your team doesn’t have a clear vision of what they’re doing, or if our client doesn’t understand what we need from them, our project will inevitably fail. If we build something that we like but don’t take in consideration of the client’s needs or never discussed their vision, we will fail again wasting valuable time and resources. Also, make sure everyone is clear about what’s next, and that they have everything they need.

Setting expectations isn’t difficult, but it does take time and knowledge. We need to marry our knowledge and expertise with the client’s wants and needs. We get a lot of people so hooked on imagery of a site but imagery alone does not do well on the search engines. That’s where our knowledge and making crystal clear expectations with the client about what they’ll be getting, up front.

We use a questionnaire form and a few surveys upfront to start setting expectations and getting the clients creative juices flowing. We always encourage the client to ask questions if they don’t understand something. This initial step seems to be long and tedious but it’s laying the foundation of the project for many months to come. You need to take this time to clarify unknowns and draw out hidden objectives.

Throughout the project it is this initial pre-work and staying consistent that will make or break a project. I can’t emphasize enough the important of communication is and butting everything on the table before you just dive in. In most projects things change as you go but by not setting these expectations these changes won’t be slight they will be complete overhauls, wasting time, money and resources. Do the easy stuff consistently and the hard stuff won’t be so hard, and you’re almost always guaranteed to keep clients happy and successful.

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