Legal Marketing Blog

Why regularly add new content to my website

I recently spoke with an attorney who asked why he needs to update the website with new content on a regular basis. Here are a couple of good reasons:
1- Search engines spider your website and cache a copy of it, and its pages. If it continually visits your site and there is never any changes, it doesn’t see the need to exert resources to frequently come back.
2-Search engines, like Google, want to provide the most accurate information to its users as well. For the same reason you having to take CLE courses to maintain your license to practice, search engines realize that things change and sites that get updated likely have the most recent and accurate information.
3-New content can be focused on target areas of your practice and specific keyword phrases to enhance the amount and density of certain keywords and phrases.
4- Search engines don’t just index websites per se. They index the assets and pages of websites. Thus, the more pages you have, the more focused optimization can be performed on its pages and the greater the likelihood one, or several of them will percolate to the top! The more pages, the better.

This entry was posted on Saturday, July 24th, 2010 at 6:40 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.