Archive for August, 2010
New Website
Tuesday, August 17th, 2010
Kenney & McCafferty, P.C. is a law firm renowned for representing tax whistleblowers in complex tax fraud schemes. We have been working on a new site for them and it is now live. Please check it out. http://www.tax-fraud.net/ They are very happy with the final result and so are we.
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New Legal Websites
Friday, August 13th, 2010
We’ve had several new website designs go live in the last few weeks. It’s always exciting to see the finished website. We have very creative and talented designers here at Page 1 and we never cease to be amazed at what they come up with! Here are four of our most recent designs:
The Law Firm of Kenney & McCafferty, P.C.
3031C Walton Road #202
Plymouth Meeting, PA 19462
http://www.tax-fraud.net
The Duncan Firm
900 S. Shackleford Road, Suite 725
Little Rock, Arkansas 72211
http://www.duncanfirm.com
Trief & Olk – Erb’s Palsy Attorneys
New York Office
150 E. 58th St., 34th Floor
New York, NY 10155
http://www.erbspalsyinfo.net
Lowry & Associates
835 Forest Ave
Portland, ME
http://www.lowrylaw.com
Tags: legal website design, new website design, website design for attorneys, websites for lawyers
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More IS Better
Tuesday, August 10th, 2010
I was recently asked by an attorney, “Why do you recommend our new website have as many as 50 pages. Other website marketing firms are quoting me websites with only 10 or 15 pages.”
If your marketing strategy focuses strictly on pay-per-click advertising or you are driving traffic to the website through other means than securing organic search listing, then you don’t need to invest in deeper, more substantive pages.
However, if you want to secure 1st-page search engine listings on Google in organic listings, then there are several reasons why you should consider more pages.
First, search engines don’t just index websites per se. They index various assets within websites, like graphics, videos, blogs, and most important, pages within your website as well. “Universal Search,” changes how you look at your website assets. The more assets and pages you have, the greater the likelihood an effective optimizer can get one, or more, of them to show up on 1st-page search results.
Second, the more keyword phrases you target, the more pages you should include. Each page should be created, written, and optimized for very specific and limited keywords and phrases. More specialized and focused content pages, targeting specific keywords and phrases, increases your chances that Google will index the page high for your target keyword phrase.
Third, we recommend developing multiple pages of content for your most important and competitive keyword phrases. Sometimes, having one page devoted to a given keyword phrase is simply not enough.
Before you decide to save a few dollars and buy a 10-page website (especially if you are in a hyper-competitive market), see what type of websites dominate the 1st-page of search engines. You may rethink the need for more targeted pages.
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