Posts Tagged ‘legal SEO’

Stay Ahead Of Your Competition

Thursday, July 29th, 2010

Things have changed over the past year in the Internet marketing  world. More and more firms have an online presence, and more and more firms are allocating marketing resources to the Web and social media. As the economy tries to perk up, so will the number of referrals that Internet marketing-savvy law firms get from the Web. Is your firm poised to take advantage of the new developments in online marketing?

Ask yourself these questions:

1. Have you compared your legal website to other local competitors’ websites in the last 12 months?

2. Do you know how many clients are coming to you from the Web?

3. Are you active on Facebook, YouTube, Twitter, etc?

4. Does your website reflect the high level of quality, service and expertise of your firm?

5. Has an outside agency critiqued your legal website and provided recommendations to improve it within the past 12 months?

6. Have you done anything recently to make your website more “interactive,” so visitors develop a rapport with your legal practice such as custom video production?

If you can’t answer “yes” to these questions, you may be missing out on valuable clients, now and in the future.

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Posted in Internet Marketing For Lawyers, SEO For Attorneys, website design for attorneys | No Comments »

Why regularly add new content to my website

Saturday, July 24th, 2010

I recently spoke with an attorney who asked why he needs to update the website with new content on a regular basis. Here are a couple of good reasons:
1- Search engines spider your website and cache a copy of it, and its pages. If it continually visits your site and there is never any changes, it doesn’t see the need to exert resources to frequently come back.
2-Search engines, like Google, want to provide the most accurate information to its users as well. For the same reason you having to take CLE courses to maintain your license to practice, search engines realize that things change and sites that get updated likely have the most recent and accurate information.
3-New content can be focused on target areas of your practice and specific keyword phrases to enhance the amount and density of certain keywords and phrases.
4- Search engines don’t just index websites per se. They index the assets and pages of websites. Thus, the more pages you have, the more focused optimization can be performed on its pages and the greater the likelihood one, or several of them will percolate to the top! The more pages, the better.

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Posted in Uncategorized | No Comments »